The FDA Finally Moves — No, It Won’t Change Everything, But It Might Change How We Feel About SPF

For decades, those of us who live and breathe sun care have been asking the same question: Why is the rest of the world allowed better sunscreen than we are?

In Europe and Asia, formulators have access to nearly double the number of UV filters we do here in the United States. They’ve been creating sunscreens that feel like silk, water, or serum — textures so elegant that people actually want to wear them every single day.

Meanwhile, in America, we’ve been relying on the same palette of filters since 1999. Twenty-five years. Until now.

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A Long-Awaited Step Forward

The FDA is finally preparing to approve a new UV filter called BEMT (bemotrizinol, also known as Tinosorb S) — a filter already loved in global favorites like La Roche-Posay, Nivea, and Avène. And while this won’t rewrite sun-protection science overnight, it does signal something important: movement.

Let’s Be Honest — This Won’t Revolutionize Protection

Sunscreens in the U.S. can already protect well when they’re thoughtfully formulated. At Soleil Toujours, we’ve always pushed beyond basic SPF — pairing mineral and chemical filters with powerful antioxidants, skincare actives, and textures that make daily use feel like ritual, not obligation.

So no, BEMT itself isn’t a miracle. It’s not going to make sunscreen block rays radically better than before.

What It Will Change: Elegance, Wearability, Daily Use

Where BEMT matters most is in texture and feel — the sensory experience that determines whether someone actually wears SPF every day. Here’s what makes BEMT exciting:

• Broader UVA stability without avobenzone’s instability
• Less eye sting, better for sensitive skin
• Silkier, lighter textures that disappear on application
• More inclusive coverage with less white cast across skin tones

Because no matter how “effective” a sunscreen is on paper — if it feels greasy, chalky, or suffocating, people won’t use it consistently. Daily SPF protection doesn’t begin with science. It begins with desire.

Progress, Not the Finish Line

This approval is progress — but it doesn’t close the gap. Europe and Asia still have access to more than ten additional advanced filters we can’t yet use in the U.S. Until our regulations catch up, many consumers will continue importing international sunscreens through back channels. And honestly? Who can blame them?

As a founder who has spent years obsessing over the intersection of luxury, safety, and performance, I welcome this step from the FDA — but I also challenge them: Don’t stop here.

At Soleil Toujours, We’ve Always Believed in More

We didn’t build this brand to wait for permission. At Soleil Toujours, our mission has always been to bring luxurious, reef-friendly, skin-nourishing SPF to the forefront of beauty — long before the regulations caught up.

When this new filter becomes available, you can trust that we’ll explore it with the same rigor we apply to everything we make:

• ✅ Science-backed
• ✅ Responsibly sourced
• ✅ Designed to be worn — and loved — every day

Because your SPF shouldn’t feel like a chore. It should feel like skincare.

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Stay in the Glow

If you care about the future of sunscreen as much as we do, stay close. Sign up for our newsletter to be the first to know when next-generation filters reach the U.S. — and how Soleil Toujours plans to lead the charge toward safer, smarter, more elegant protection.